Discover how the paints and coatings industry can leverage generative AI to enhance their competitive advantage.
Sales AI
March 6, 2025
Generative AI is changing the way teams across chemicals, materials, and advanced manufacturing industries operate, collaborate, and drive revenue. Companies that adopt AI now are gaining a competitive edge — accelerating sales cycles, enhancing customer engagement, and unlocking revenue growth.
The GenAI landscape is evolving at an unprecedented pace, with new and established companies introducing innovative solutions daily. At Nesh, we understand that navigating these choices can be overwhelming, and selecting the right AI solution for your company is a critical decision.
Our comprehensive Nesh Buyer’s Guide breaks down what decision-makers need to know to choose the best AI platform for their business.
Download the full 58-page guide now or keep reading for quick insights.
Evaluating a Generative AI solution isn’t just about adopting the latest technology — it’s about unlocking real business value. Many GenAI solutions offer opportunities focused on automation and productivity for the general knowledge workforce.
At Nesh, we specialize in vertical AI designed for chemicals, materials, and advanced manufacturing. Verticals in these industries face fierce competition with customer needs that are constantly evolving in response to regulations, supply chain constraints, and consumer demands. That's why we've built Nesh Sales AI to help these industries solve challenges hindering revenue growth.
Sales, marketing, and business development teams face complex challenges such as long procurement cycles, cross-vertical product positioning, and knowledge gaps due to retiring experts. With these complexities in mind, decision makers must consider solutions that do more than automate processes or offer incremental productivity boons.
The right GenAI solution should empower commercial teams to shorten sales cycles, create deeper customer relationships, and uncover new revenue streams. AI-powered solutions must support the entire customer lifecycle — from awareness to retention. Our Buyer's Guide was written with this in mind and focuses on GenAI that drives revenue growth for these specific industries.
Selecting a Generative AI vendor is a crucial decision that impacts your organization's efficiency, sales performance, and competitive advantage.
With numerous solutions available, it's essential to assess vendors based on industry expertise, integration capabilities, and their ability to handle complex data structures.
Many AI solutions are designed for general use, but chemicals, materials, and advanced manufacturing require specialized AI trained on industry-specific data. A robust GenAI platform should:
Nesh Sales AI is purpose-built for these industries, enabling commercial teams to enhance product positioning, competitor benchmarking, and lead generation.
For businesses with extensive product portfolios, managing technical data sheets, safety documents, and compliance reports can be challenging. Generative AI can streamline these processes, but only if it’s designed to interpret and leverage industry-specific data.
Our Buyer’s Guide highlights how the right AI solutions should:
Traditional enterprise search tools only retrieve data, but a true Generative AI-powered sales enablement platform delivers actionable insights, helping:
With domain-focused AI solutions like Nesh, commercial teams can make informed decisions, leading to higher conversion rates and improved customer engagement.
Many decision-makers face the challenge of choosing between building their own solution, using Microsoft CoPilot, or adopting a specialized GenAI platform like Nesh. Our guide includes a detailed comparison of these options, evaluating:
Spoiler alert: Nesh Sales AI outperforms general AI solutions by delivering faster ROI, better industry-specific features, and enterprise-grade security
Implementing Generative AI successfully requires a strategic approach that balances innovation with practical execution. Companies that rush into AI adoption without a structured plan often face challenges in integration, user adoption, and ROI realization.
The key is to align AI capabilities with business goals, ensuring that teams leverage AI to enhance sales activities, not complicate existing workflows.
Below, we outline a few of the critical steps to maximize the impact of Generative AI in your organization.
A successful GenAI rollout starts with a well-defined use case that aligns with your business goals and drives measurable impact.
By identifying specific pain points and bottlenecks, companies can leverage AI to optimize workflows, enhance decision-making, and improve customer engagement. Prioritizing high-impact use cases ensures early wins, which can build momentum for broader AI adoption.
Focus on areas that deliver immediate value, such as:
Securing buy-in from IT, sales, marketing, and leadership is crucial for seamless AI adoption. Early involvement fosters alignment, reduces resistance, and ensures the solution integrates effectively with existing workflows.
Organizations should prioritize clear communication of AI's benefits, set expectations, and provide training to encourage adoption. The guide includes a checklist to help align teams and set realistic implementation timelines.
Define clear KPIs to track GenAI success, ensuring that AI investments contribute measurable business value. Key performance indicators should align with broader strategic objectives and provide tangible insights into the effectiveness of AI deployment.
Metrics should include operational efficiency, revenue growth, and user adoption to continuously refine and optimize AI implementation.
Track GenAI success through:
Once proven, expand AI adoption across multiple teams and workflows.
AI is no longer a futuristic concept — it’s a business necessity. For chemicals, materials, and advanced manufacturing leaders, the right Generative AI solution can drive revenue growth, improve operational efficiency, and empower sales teams.
Choosing the right Generative AI solution is a strategic decision that can accelerate revenue, enhance customer engagement, and future-proof your business.
Don’t navigate this alone—our Nesh Buyer’s Guide provides expert insights to help you evaluate vendors, avoid common pitfalls, and maximize AI-driven success.
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